Mastering Data-Driven Customer Segmentation: Practical Implementation for Personalization Excellence
Implementing effective data-driven personalization begins with a robust, well-structured customer segmentation framework. This deep-dive article explores the intricate technical steps necessary to design, build, and continuously refine such systems, moving beyond surface-level guidance to provide actionable techniques grounded in real-world scenarios. We focus specifically on establishing scalable data collection and processing pipelines, enriching data with […]